Output Explorer

100
Inspiring Years
Report of the Directors
(< Grs) FMCG - Others Sales ( Crs)
investments in product development, innovation,
manufacturing technology and unmatched distribution
4500
4482
infrastructure have substantially enhanced the market
4000
standing and consumer franchise of your Company's
3642
brands. The quality of your Company's products continues
3500
to be 'best-in-class' and is seen as a benchmark in the
3000
3014
industry across all segments
2500
2511
The year saw unprecedented inflation in food prices
2000
1704
around the world. In India, food inflation had spiralled to
1500
an all time high of around 18% with commodities such
1000
1013
as edible vegetable oils and dairy products witnessing
close to 50% inflation owing to several global and India
500
304
563
109
centric causes. The inflationary pressure on input costs
was mitigated through a combination of smart sourcing,
2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11
increased internal efficiencies and cost saving actions
across the supply chain, thereby minimizing the cost
burden on the consumer.
Within a relatively short span of time, your Company has
established several strong consumer brands in the Indian
During the year, your Company launched 'Sunfeast
FMCG market. Segment Results reflect the gestation
Yippee!' noodles in the fast growing 'instant noodles
costs of these businesses largely comprising costs
category in two exciting flavours. Extensive consumer
associated with brand building, product development,
research and product development were undertaken to
R&D and infrastructure creation. The year under review
ncorporate consumer relevant differentiation and
saw a 23% growth in Segment Revenues and a significant
uniqueness in the offerings. This was further fortified by
Improvement in Segment Results which recorded a positive
an effective communication campaign highlighting the
swing of $ 52 crores at the PBIT level.
product differentiators. 'Sunfeast Yippee!' has received
an encouraging consumer response and holds out the
Your Company's unwavering focus on quality, innovation
promise of emerging as a sizeable winner.
and differentiation backed by deep consumer insights,
world class R&D and an efficient and responsive supply
In the Staples business, 'Aashirvaad' atta sustained
chain will further strengthen its leadership position in
its leadership position. 'Aashirvaad' multigrain atta,
the Indian FMCG industry.
aunched last year, was well received by consumers
and is witnessing significant growth. Your Company also
Highlights of progress in each category are set out below.
scaled up its presence in the branded Spices segment
Branded Packaged Foods
during the year with the launch of 'Aashirvaad' rasam
and sambhar blended powders i
powders in target markets,
Your Company's Branded Packaged Foods business
leveraging the brand's market standing of superior and
continued to expand rapidly with sales recording an
consistent quality.
Impressive growth of 25% over the previous year. During
the year, the business focused on enhancing consumer
In the Biscuits category, your Company's 'Sunfeast'
brand recorded significant growth, especially in the
franchise through new product launches, heightened
value-added and premium end. The year witnessed the
communication and increased levels of consumer
activation. Value capture was improved through cost
launch of a slew of products in new and exciting formats.
Research on consumer preferences and understanding
reductions across the supply chain and optimisation of
of regional palates were undertaken and led to the launch
working capital deployment. A wide range of well-
of differentiated milk cookies for consumers in target
differentiated products, supported by significant
markets. The 'Sunfeast' range witnessed enrichment
Your Company's Branded Packaged Foods business continued
to expand rapidly with sales recording an impressive growth
of 25% over the previous year.
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ITC Report and Accounts 2011
43
Source: https://www.industrydocuments.ucsf.edu/docs/qnbx0223

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