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American
Heart
44 East 23rd Street Telephone
New York NY 10010 212 477 9170
Cable
Association
Amheart New York
6/ 30
Robert E. Shank, M.D.
Head of Department of Preventive Medicine
24 June 75
Washington University School of Medicine
4566 Scott Avenue
St. Louis, Missouri 63110
Dear Bob :
The Ad Hoc Working Group of the Subcommittee of Nutritionists charged
with the development of a plan for the Giant Food Store as proposed
by Dr. Mayer met last week in Washington. A Public Health Nutrition-
ist who had worked on development and execution of a supermarket
project in Washington funded by the Regional Medical Program met with
us. I think we benefited a great deal from the experiences of that
group. In that particular program, dietitians were stationed in the
store to answer questions from the shoppers. They felt the response
to this was good. However, their chance to evaluate it was unsuccess-
ful. They handed a questionnaire to shoppers requesting them to re-
turn it completed within a designated period of time. Consequently, few
were returned. They also prepared and distributed literature contain-
ing shopping hints for a fat-controlled diet. The store personnel
prepared posters on the benefits of certain food items and hung them
in strategic places in the store. Labels designating recommended
low saturated fat and acceptable low saturated fat products were placed
under the appropriate grouping of such foods. In this case, the store
was constantly changing the location of foods, thus making the labels
meaningless.
After exploring several ideas of things that could be done in a super-
market setting and still avoiding the endorsement problem, we felt
that one of the most effective things we could do would be to prepare
a packet of materials to be sent to many of the large grocery chains
for their use in various ways. The packet would consist of materials
such as the following:
1. The Way to a Man's Heart
2. The Recipe Booklet
3. Save Food Dollars and Help Your Heart
Chairman of the Board
President-Elect
Richard Dotts
John T. Shepherd, M.D.
Vice Presidents
Edward J. Boulos
Thomas Mahan
Treasurer
John S. Andrews
President
Elliot Rapaport, M.D.
Immediate Past President
Robert H. Clark, Jr.
Eldon E. Ellis, M.D.
George Morrice, Jr., M.D.
Richard S. Ross, M.D.
John M. Gibson
Richard D. Remington, Ph.D.
Secretary
Jack Kleh, M.D.
Elliot G. Strauss, M.D.
Mrs. Mary Ripley
Immediate Past
Chairman of the Board
William Luikart, M.D.
Ray Uhlhorn
Stanford Wessler, M.D.
Executive Vice President
Ross Reid
William W. Moore
Source: https://www.industrydocum

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