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RJRT CONFIDENTIAL
JOB ASSIGNMENT ADDENDUM
TITLE: 2014 NAS KANSAS CITY A/T/P Pre Wave
PROPOSAL #: 14-3006-14
SUPPLIER: BURKE
This Job Assignment Addendum, including the Proposal attached hereto and hereby
incorporated by reference, is made as of the date below pursuant to the Master Contract
between R. J. Reynolds Tobacco Company and Supplier. The provisions thereof are
incorporated herein.
RESEARCH OBJECTIVES:
Measure the market impact of the Natural American Spirit Consumer Engagement
Program in the Nashville Market in the following areas:
Consumer Disposition Funnel
Brand Perceptions
Opinion of the Brand
Awareness and Experience of the NAS CE Activities
TIMING:
ACCOUNTING CODES:
Project approval
6/6
Source of Funds: SFNTC Research
Pre Wave Program Set-Up &
Budget
Execution -
Early June, 2014
GL Code:3006-560000010-95050
Data Collection -
June, 2014
Internal Order #: 907145-846500
ITEMIZED COSTS:
Phase
Pre Wave:
$37,000
$37,000
Post Wave 1:
$40,000
Post Wave 2:
$40,800
*Total billed in 2014 will be for work delivered
in 2014. Total project anticipated at
$117,800 and includes ~$80,800 to be billed
in 2015. However, work billed in 2015 will
be at 2015 rates upon completion of the
study
Tota
$37,000*
AGREED TO AND ACCEPTED:
R. J. REYNOLDS TOBACCO COMPANY
BURKE
(Name/ Date)
(Name/ Date)
53741 0364
Source: https://www.industrydocuments.ucsf.edu/docs/hljn0226

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