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6. Why Did Shasta Switch to Fructose?
From?
1. Where Does Fructose Sweetener Come
Three reasons; better taste; growing consumer
concern over sugar; and economic benefits for
ructose is a sweetener made from corn during
Shasta, our customers and the country.
a wet milling process. It is a simple nutritive
sweetener, chemically identical to the sweetener
Because fructose sweetener is a chemically simpler
found commonly in fruits and honey.
sweetener, it enhances the taste of our products,
rather than masking them as ordinary sugar often
2. What is the Difference Between
does. In extensive consumer taste tests, Shasta
Fructose Sweetener and Ordinary Sugar?
Cola was judged to have a lighter, less sugary and
less syrupy taste when compared to Coca-cola and
dinary white refined sugar, or sucrose, is a
Pepsi-Cola.
complex sweetener derived primarily from
cane and sugar beets. It breaks down into equal
Consumers are growing increasingly concerned
parts of two simple sugars, fructose and dextrose.
about their intake of ordinary sugar. Current sugar
The sweetener Shasta is now using in its line of
consumption averages nearly 95 pounds per person
soft drinks, High Fructose Corn Sweetener 55,
and the U.S. Department of Agriculture has called
breaks down into 55 per cent fructose, 42 per cent
for a 45 per cent per person reduction in white
dextrose and three per cent non-sweetening com-
refined sugar intake. Fructose sweetener provided
pounds. Because it contains a higher percentage of
Shasta the opportunity to offer those consumers an
fructose, fructose corn sweetener is sweeter than
ve to soft drinks sweetened with ordinary
ordinary sugar.
refined sugar. An alternative offering fewer car-
bohydrates and calories, and better taste.
3. Aren't Fructose Sweetener and Corn
Syrup the Same Thing?
For more information on this growing concern over
the consumption of ordinary refined sugar, see the
following books
No. Corn syrup is a heavy syrup with a low
Sugar Blues, by William Dufty;
dextrose content. High Fructose Corn
Diet Away Your Stress, Tension and Anxiety:
Sweetener is a brand new form of superior
The Fructose Diet Book, by J. Daniel Palm, Ph.D.
sweetener that is lighter, sweeter and much better
Dr. Cooper's Fabulous Fructose Diet, by J.T.
tasting.
Cooper, M.D.;
Sweet and Dangerous, by John Yudkin, M.D.
4. Isn't Fructose a Relatively New Form of
Sweetener?
A final reason for our conversion involved
economics. Because fructose sweetener costs less
than ordinary sugar, Shasta can continue to offer
Fructose Sweetener 55 has become commercial-
its great tasting soft drinks at prices lower than
ly available only in the past few years. However, in
other national brands. In addition, fructose is
that time it has become an increasingly popular
available at stable prices and in dependable quan-
sweetener for processed foods such as baked goods,
tities unlike refined sugar from foreign sources.
jams, salad dressing and the like. It is being used by
Also, the development of the domestic sweetener
such companies as Sara Lee, Del Monte and
industry contributes to the economic well-being of
Smuckers, in a variety of their products.
the United States through the development of jobs
5. Isn't Fructose a Low-Calorie
and favorable contributions to the U.S. balance of
trade.
Sweetener?
7. Will Shasta be using Fructose in Its
B
ecause fructose sweetener is sweeter than
Diet Products?
sucrose, Shasta can use less of it to obtain the
desired level of sweetness. However, it is not a low-
calorie form of sweetener, like saccharin. Because
BS
ecause fructose is not a non-calorie sweetener,
Shasta will continue to use saccharin for
we are now using less sweetener in our regular line
sweetening of its diet products. However, we are in
of soft drinks, their calorie content has been re-
the process of reformulating our diet line. News on
duced some ten per cent, compared to the old for-
that reformulation will be forthcoming this fall. It
mulation.
will still be a low calorie or non-calorie line.
Source: https://www.industrydocuments.ucsf.edu/docs/ykpj0226

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