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RJRT CONFIDENTIAL
JOB ASSIGNMENT ADDENDUM
TITLE: 2015 Cigarette Waste Brigade Program 2.0
PROPOSAL #: 15-3006-07
SUPPLIER: LRW
This Job Assignment Addendum, including the Proposal attached hereto and hereby
incorporated by reference, is made as of the date below pursuant to the Master Contract
between R. J. Reynolds Tobacco Company and Supplier. The provisions thereof are
incorporated herein.
RESEARCH OBJECTIVES:
Understand the overall appeal of the Waste Brigade Program including usage dynamics,
how it's used, intent to participate, and the degree to which ATCs elect to sign up on the
mailing list whether they are current NAS ATCs or Premium Competitive ATCs. This will
be based on quantifying consumer response to the program, and ATC's perceptions of
the brand.
TIMING
ACCOUNTING CODES:
Project approval
3/4
Source of Funds: SFNTC Research
Sticker Shipment ~ w/o 4-06-15
Budget
Data Collection - Apr - Jun 2015
GL Code:3006-560000010-95050
Final Report -
July 2015
Internal Order #: 907145-846500
ITEMIZED COSTS:
Phase
Phases 1, 2A & 2B of Research
$132,700
Respondent Incentives $20 x Base ~$65,500
$65,500
Printing and shipping stickers
$15,000
$15,000
Printing and Dist. clerk invites
$17,020
$17,020
*Travel costs to presentation are additional
and billed at invoice if incurred.
Total
$230.220*
AGREED TO AND ACCEPTED:
R. J. REYNOLDS TOBACCO COMPANY
LIEBERMAN RESEARCH WORLDWIDE
(Name/ Date)
(Name/ Date)
53741 1421
Source: https://www.industrydocuments.ucsf.edu/docs/hnjn0226

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