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ITC Limited REPORT AND ACCOUNTS 2013
A slew of innovative products are already in the market
India's most premium, sugarfree power mints packed in
and there is a continuous pipeline of such products that
a stylish black case and Candyman Creme Lacto which
are being readied for launch. Such innovation finds
is made with the goodness of milk and caramel with a
articulation in brand variants such as Aashirvaad Atta
rich, delicious creme filling.
with Multigrains which is designed as a healthier
nourishment option, smooth non-sticky Sunfeast Yippee!
In the personal care products category, ITC has
Noodles in a unique round block and Sunfeast Yippee!
developed Liquid Crystal Freezing Technology for its
Chinese Masala - a unique combination of flavours which
Fiama Di Wills brand, a revolutionary method to freeze
gives the consumer tasty Chinese noodles in minutes.
the goodness of shower gels in soap. Equally unique in
their value propositions are the Fiama Di Wills Men Aqua
This spirit of innovation is also visible in a range of
Pulse De-stressing and brightening Face Wash,
products developed for the Biscuits segment. This
enriched with unique revitalising beads, the Fiama Di
Includes Sunfeast Dream Cream Butterscotch Zing that
Wills Men Moisture Guard Instant Foam Wash with triple
offers an innovative combination of sweet butterscotch
skin conditioners that hydrate deeply to combat rough
and tangy Zing and Sunfeast Dark Fantasy Choco Meltz-
and dry skin, the Vivel Cell Renew skincare range that
a delightful triple layer structure of chocolate coating on
repairs and fortifies skin at a cellular level with the power
the outside, crisp cookie in the middle and a luscious
of Vitamin E and Vivel Perfect Glow which is a unique
chocolate filling inside. Innovative products in the
multi-layer skin tone perfector that works at every layer
confectionery segment include mint-o Ultra mintz -
of the skin to lighten dark spots.
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MULTIGRAINS
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Source: https://www.industrydocuments.ucsf.edu/docs/snbx0223

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