Output Explorer

( HAND RESPONDENT .CARD "E" )
36.
As a brand of cigarettes for your own use, what number from 10 to 100 best describes
this cigarette you just read about?
Outstanding . . . . . . . . . 100
1 1
73-0
Excellent . . . . . . . . . . . 9
90
Very Good. . . . . . . . . ..
Quite Good. . . . . . . . ..
Fairly Good. . . . . . . . .
X
Indifferent. . . . . . . . . 50
Not Very Good . . . . . . . 40
80-1
Not Good At All. .. .. 30
poor. . . . . . . . . . . . . . ..
20
Terrible. . . . . . ..
. . . . 10
(TAKE BACK CARD "E" )
(HAND RESPONDENT CARD "A")
CARD 2
37. As before, on this sheet are pairs of phrases which might be used to describe the cigarette
you just read about. As you can see, it has one phrase on each side of the page with a
scale from 1 to 7 drawn in between each pair of phrases. Using this scale, please tell
me the position which best describes what you would expect this cigarette to be like.
(MAKE SURE RESPONDENT UNDERSTANDS BEFORE CONTINUING WITH EACH PAIR OF PHRASES. )
Not strong tasting at all. . . . ...
3
5 6 7....... .Extremely strong tasting
No strong aftertaste....
7. .... . ..Extremely strong aftertaste
Not harsh at all. . . . . . . . . . . . . . . . .
1 2
5
6
5
6
7. . . . . . . .Extremely harsh
No fresh aftertaste. . . . . . . . . . . ...
1
2 3
5
6
7. . . . .. . . Extremely fresh aftertaste
Natural taste. . .
. . . . . . .
1 2
4 5
6
.;. .. .Artificial taste
10
No long lasting aftertaste. . . . . . .
1 2 3
5 6
7. . ..... . Extremely long lasting
aftertaste
11
Not smooth at all . . . . . . . . . . . . . . . .
1
23
5
7. . . . . . . . Extremely smooth
12
No drying aftertaste. . . . . . . . . . . . .
2
6
7. . . . . . . . Extremely drying aftertaste
13
No tobacco taste at all. . ....
2
6.
7. . . . . . . .Extreme amount of tobacco
taste
No bitter taste. .
. . . . .. 1 2 3
(4' 5
6 7........Extreme amount of bitter
taste
15
Not mild at all . .. .
. . . . . . 1
2
5 6
.. . .. .Extremely mild
16
Easy to get smoke through the
filter. . . . . . . . .. .. . . . . . . . . . . . .
(2 ) 2 3 4 5 6
7.......Hard to get smoke through
the filter
-17
(TAKE BACK CARD "A" )
GO TO Q. 38 - SHOW SAMPLE CIGARETTE AND COMPLETE
.. ..
CALLBACK INFORMATION ON THE FOLLOWING PAGE.
. . .. ..
50557 9770
- 13 -

Answer the question using only the OCR text from a single document page. Return only the answer, with no explanation. Preserve the answer wording from the OCR text when possible.