Output Explorer

Medical and Scientific Communications Plan 2000: Premarin Family of Products
efficacy of low-dose estrogens, expanding marketing efforts into allied health markets,
and maintaining relationships with key thought leaders in women's health care. The
following proposal outlines Design Write's approaches to supporting the tactical programs
that have been developed for 2000.
I. Publication Program
In 1997, Design Write initiated a comprehensive peer-reviewed publication program in
support of the PREMARIN Family of Products. The specific objectives of this program
were 1) to increase physician awareness of the multitude of benefits that HRT provides
for postmenopausal women, 2) to diminish the negative perceptions associated with
estrogens and cancer, and 3) blunt the competitive threat of raloxifene, a selective
estrogen receptor modulator (SERM).
We propose to continue this publication plan for 2000-2001 with the development of an
additional 20 review/research articles. The objectives stated above will be continued as
well, and the following new messages will be incorporated.
Key Issues/Message Strategies
Emerging Benefits of HRT
Document the serious health consequences of estrogen loss with menopause and the
potential benefits of HRT on the following conditions that were not highlighted in the
previous plan:
Colorectal Cancer - review the literature that supports the beneficial effect of
HRT on the risk of developing colorectal cancer.
Antioxidant Effects - review the literature for discussions of the potential
antioxidant benefits of estrogens or HRT on cardiovascular disease, immune
function, and other age-related conditions.
Beneficial Effects of Low-Dose Estrogens and their Use in Postmenopausal Patients
The papers will review the literature that supports the beneficial effects of low-dose
estrogens on all the physiological systems that might be affected by the decline in
ovarian production of estrogens. Potential strategies for the use of low-dose estrogens
will be promoted.
Beneficial Effects of HRT for Healthy Aging and Enhanced Vitality
The papers will include messages regarding the importance of quality of life issues
that are the trademark of HRT use. In addition, the potential benefits of HRT on age-
related body composition changes will be reviewed.
4
Source: https://www.industrydocuments.ucsf.edu/docs/fpbw0217

Answer the question using only the OCR text from a single document page. Return only the answer, with no explanation. Preserve the answer wording from the OCR text when possible.