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Medical and Scientific Communications Plan 2000: Premarin Family of Products
INTRODUCTION
Design Write has prepared the following proposal for a comprehensive educational and
communications program to support the PREMARIN Family of Products. Design Write
thanks the Women's Health Care, HRT Management Team, for this opportunity to
present its ideas to further the goal of expanding the PREMARIN Family of Products'
position in the marketplace. In developing this proposal, we have been guided by the
brand operating strategies for 2000.
We have had the fortunate experience of working with the HRT Management Team since
1997, during which time we successfully developed and implemented a number of
programs, including
PREMARIN publication plan of review articles
.
. . .
Sales training backgrounders and journal article responses
SERMs advisory board and executive summary
Internal white papers
Pharmaceutical compendia surveillance program
Publications management program
We believe that our expertise and experience enable us to provide the necessary
marketing support in the organization and development of scientific and technical
communications, scientific meetings, and educational programs of the PREMARIN
Family of Products, and we welcome the opportunity to continue to assist in developing
programs in support of the PREMARIN Family of Products.
It is extremely important to communicate to the health care community the PREMARIN
Family of Products' uniqueness, bundle of benefits, and importance for managing
women's health in the new millenium. It is equally important to dispel any potential
concerns about the PREMARIN Family of Products and to disseminate data about the
off-label uses of these products. Design Write's medical education and communications
plan details targeted venues for the PREMARIN Family of Products' clinical data,
postmarketing findings, and other supportive information to continue to grow the brand
and to maintain the established reputation of Wyeth-Ayerst's Women's Health Care
franchise
TACTICAL PROGRAMS
The following medical education and communications proposal highlights those
programs that will effectively target the critical audiences and will ensure delivery of core
messages regarding the benefits of HRT. The programs we have chosen to facilitate the
delivery of these messages involve disseminating new clinical data on low-dose
estrogens, providing clinicians with the necessary tools for managing and counseling
patients across the menopausal continuum, educating providers and consumers on the
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Source: https://www.industrydocuments.ucsf.edu/docs/fpbw0217

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